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Nintendo President Wants The Company To Focus On Smartphone Apps

Nintendo President Wants The Company To Focus On Smartphone Apps And Hit Games

2019/01/17

/ by Kevin Smith

  • Nintendo President Wants The Company To Focus On Smartphone Apps
  • Nintendo To Focus On Smartphone Apps And Hit Games




Nintendo President Shuntaro Furukawa wants the company to focus on creating smartphone apps and games that eventually become huge hits.


Nintendo has had huge success with their smartphone apps like Pokemon GO, Fire Emblem Heroes, etc. although they were certainly hesitant on bringing their IPs to platforms they don’t have control over.

In an interview with Nikkan, Furukawa mentioned the Japanese developer is currently working on “mulitple” new applications for smartphones, in hope that they will turn into “huge hits” like their previous efforts.


The phone market is quickly becoming a strong contributor to Nintendo’s revenue stream, as well as proving the company’s mainstream appeal, like the Super Mario Run which is now available in around 150 countries all over the globe.


Furukawa stated that he wants the company to focus on the smartphone market and make it one of their “pillars” even it though could take “a lot of time” for them to do so.

Who knows in the future Nintendo might possibly replace their portables like the 3DS with smartphones.

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